Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA) recently demonstrated at the 2025 International Consumer Electronics Show (CES 2025) how AI-driven virtual twin innovations can help people improve their life expectancy and quality of life and explore the future of healthcare and health. The exhibition area includes interactive storytelling, practical application demonstrations, immersive visualization experiences, startup presentations and expert discussions, which fully demonstrate how virtual twins are combined with real-time data to address global health challenges and push the limits of personalized health management.
Dassault Systèmes designed an interactive exhibition called “The Virtual Human Experience: A Journey Through the Virtual City of Life” at booth 8705 in the North Hall of the Las Vegas Convention Center (LVCC) in the United States. It envisions the human body as a vibrant and fully functional city, highlighting the possibilities of virtual twins in predicting diseases, customizing treatment plans and guiding public health strategies. The exhibition uses dynamic visualization to show human health optimization measures driven by artificial intelligence, revealing the deep connection between biology and engineering by simulating how organs and human systems are interdependent, interconnected and adapted to maintain body balance and resilience.
Each organ is symbolized as an indispensable structure in the city – the brain is the city hall, the heart is the power plant, and the glowing “digital blood vessels” connect each virtual twin organ, symbolizing the flow of data throughout the body like blood transports nutrients. At the same time, three examples of athletes’ brains, heart patients and virtual intestines detail the role of virtual twin technology in personalized treatment, surgical planning and medical device development.
The booth also showcased other highlights of virtual twins advancing human health, including:
Virtual twins of the heart and brain provide accurate and in-depth information to help achieve life-saving interventions and proactive care;
Virtual clinical trials and wearable sensors through Dassault Systèmes MEDIDATA break through the limitations of inclusion and personalization, and promote the popularization of cutting-edge treatments;
A footwear VR experience in collaboration with ASICS combines artificial intelligence, biomechanics and material science to create customized insoles that can reduce biomechanical stress and improve posture and athletic performance;
Dassault Systèmes experts and partners will share hourly presentations on the latest technological developments and trends in consumer health.
In addition to the booth activities, Dassault Systèmes also showcased the 3DEXPERIENCE Lab open innovation laboratory and startup accelerator program at Eureka Park. Three startups supported by the lab – Atacama Biomaterials, Strong by Form and Pacify Medical – shared how they designed, simulated and developed their disruptive innovations through the 3DEXPERIENCE platform and displayed their boards and prototypes.
