How can foreign friends download and use Xiaohongshu?

Helping foreign users download and use Xiaohongshu (Red) might require extra guidance, especially if they’re unfamiliar with Chinese apps or the app ecosystem in China. Here’s a detailed guide:

1. Download Xiaohongshu

For iOS Users

1. Open the App Store.
2. If their App Store account is not set to the China region, they need to switch regions:
   • Go to Account > Country/Region > Change Country or Region.
   • Select China and fill in the required details (a virtual address can be used).
3. Search for “小红书” or “RED,” then download the app.

For Android Users

1. If Xiaohongshu is not available on the Google Play Store, they can use alternative methods:
   • Visit the official Xiaohongshu website: https://www.xiaohongshu.com.
   • Download it from trusted third-party app stores like APKPure or Tencent App Store.
2. After downloading, enable the “Install apps from unknown sources” setting to install the APK file.

2. Create an Account

1. Open Xiaohongshu and click “Register.”
2. Enter a phone number (international numbers are supported).
3. Input the verification code to complete registration.
4. Alternatively, sign up using an email or third-party account (like Google or Facebook) if available.

3. Change the Language

The primary language of Xiaohongshu is Chinese, but some content may support English:

1. Open the app and go to “Me” > Settings > General Settings > Language.
2. If English is not an option, users can use translation tools or learn basic Chinese phrases for navigation.

4. Explore Xiaohongshu

Xiaohongshu’s main features include:

1. Browsing Content: Discover recommended posts via the “Explore” page.
2. Searching Topics: Use the search bar to find keywords (in English or pinyin).
3. Interacting: Like, comment, and save posts of interest.
4. Posting Content:
   • Take or upload photos/videos, and edit descriptions.
   • Use hashtags (#) to increase content visibility.

5. Use Translation Tools

For non-Chinese-speaking users:

• Built-in Translation: Some posts support in-app translation.
• Third-party Translation Tools: Use apps like Google Translate for real-time translation by scanning screenshots.

6. Tips and Considerations

1. Cultural Differences: Inform users that Xiaohongshu focuses on lifestyle, beauty, and shopping, which might take some time to get accustomed to.
2. Community Guidelines: Encourage users to follow community rules and avoid sensitive topics when posting.
3. Network Restrictions: If Xiaohongshu doesn’t load, suggest using a VPN service.

If the goal is to promote a business or brand, users can explore Xiaohongshu’s advertising features and influencer (KOL) collaboration options.